In today’s modern era and fast-changing world, digital marketing is
becoming a necessity for every big or small business. If we need to grow
our business to its height we need to go for digital marketing, its tricks,
and tips. If we talk about starting a new business, the major part of it is
‘it’s publicity’ and here digital marketing plays an important role and
this is what every business need for its growth. Now as we step into
digital marketing we experience many new skills and workings which
not only develop our business but also develop our knowledge, mentality
and also introduce us to a new world.
Okay! This is where we got a little idea about digital marketing but do
Let me help you out. Below are some points which help
you to better understand digital marketing and will give you a clear
vision about it.
What is digital marketing?
Why do we need it? What are its uses and benefits?
How one can approach digital marketing?
How can we become successful using digital marketing tricks and
Importance of Digital Marketing.
Journey and experience of some famous business brands using
What is Digital Marketing?
Digital marketing is a very simple concept of enhancing business. This
is an ultimate way of advertising the business throughout the globe.
Digital marketing helps to evolve and explore our businesses. Digital
marketing not only works for large scale business but also increase small
scale business market. Digital marketing means using a computer,
laptop, mobile phones, and utilizing the internet and online-based
technology for the promotion of the product. It gives social publicity and
a huge platform for businesses to stand globally. In today’s world, we
have heard online apps such as Instagram, WhatsApp, Google, Youtube,
etc these are several platforms to enhance your business.
Easier to understand is ONLINE SHOPPING throw flipcart.com, myntra.com,
amazon.com, and many more. Using these technologies one can touch
the sky and fly with wings of their dreams. Now a question arises why
do we need digital marketing? Or do we need it? What are its benefits
etc? Let me tell you, in today’s modern world, fast running lifestyles we
absolutely need modern techniques to grow and so we have digital
marketing with us.
Why do we need it; uses; benefits?
A need is something necessary for anything we do. Needs are
distinguished from wants. If you have read the above content thoroughly
you might have understood the needs and use of digital marketing. Here
are some keep points for you to understand its benefits more simply and
To enhance business in fast ways.
For fast growth and development.
For rapid publicity over different platforms.
Instead of the door to door publicity, we can directly advertise the
product throughout the globe.
Simply sitting from one place we can explore our business to
different parts of the world.
Even single information about the business is spread in a few
seconds, instead of manual publicity which needs a lot of extra
time and effort.
Digital marketing increases the reach of your product globally.
With less investment, you can reach to a maximum number of
Throughout this, you can easily understand the taste and needs of
people, which also increases the popularity of your brand.
You can easily track your customer and also have feedback which
is quite problematic during manual business skills.
Advertisements of product through digital marketing travel from
one platform to another platform which is not possible in making
Digital marketing is very flexible and efficient.
How one can approach digital marketing? What are the tricks and
tips to be used?
Knowing is good but is it applicable knowledge that matters. Yes, today
we know many things to do but the problem is that how do we start and
how can we take that in use? Now from the above content, we have a
sufficient amount of knowledge about digital marketing, but again the
question arises on how one can use digital marketing in daily life?
And the answer is very simple through SOCIAL SITES, making your
WEBSITE, working more on online platforms, and all these think you
can do or can go for experts who make a website or web pages. Let me
make this more clear and easier for you,
One should have, his/her WEBSITE regarding the business.
Should go for SOCIAL ADVERTISEMENT of the product.
Strong connection with social media is needed such as Instagram,
WhatsApp, youtube, etc.
Impressive and attractive photos and videos.
Strong and attractive content about business products.
Daily updates with social media, this should be in good practice.
Should have fluent articles, should be relevant to the specific
product, not irrelevant content.
Language: communication skills should be clear and
understandable for every individual.
Well designed WEBSITE with proper details and data, logos, and
Regular contact with customers with very good behavior.
Importantly go for feedback and reviews, learn and improve your
Should have ads of products spread over different social platforms.
Importance of Digital Marketing:
The digital marketing industry has increased all the business sectors
throughout the globe. The digital marketing industry is booming a career
today in many countries and the best example is INDIA, from the very
backward condition it has improved its economic growth to its best.
Digital marketing also creates a direct and strong connection between
the supplier and consumer, breaking all the barriers. Digital marketing is
also known for its ability to allow flexible communication and
transaction with different businesses anytime and anywhere.
So! I guess you got little idea of how important digital marketing is in
this modern time. Yes! This is good to know the importance and gather
information but the real value will feel when we apply the knowledge in
Written by:- Shubhbala Radhaswami